It's Award Time For Adult Time
Fleshbot readers just voted Adult Time as the winner for Best Paysite--Straight at the 2021 Fleshbot Awards and I have to say that I agree with this choice a whole freaking ton. I have been telling you about this site pretty much since it launched in 2018 and it has over 300 channels of great stuff to watch on it including Girlsway, Pure Taboo, Burning Angel, Fantasy Massage, 21 Sextury, and Vivid , along with exclusive original live action and animated series, feature releases, and more.
To find out what Fleshbot readers can expect to see from Adult Time in the immediate future, I went ahead and checked in with Adult Time's marketing director Frank Stacy. Here's what he had to say about this winning site.
Hello, Frank! How are you?
"I’m doing pretty good!"
Congrats on Adult Time winning Best Paysite! How did it feel seeing the video with Joanna Angel announcing that?
"It felt quite fitting. Joanna has been working closely with Gamma for years now and has contributed to many of our biggest projects. Just this year, she directed our biggest film, Casey: A True Story."
What do you think makes Adult Time stand out as a site?
"I think we offer a good mix of unique ideas and high quality porn. There’s a nice balance, in my opinion, between quality, diversity, and quantity. For a porn fan like myself, it means I don’t get bored easily and always manage to find something to watch."
What was the creation process of the site like? What is the history of Adult Time?
"We started off Adult Time internally at Gamma as an experiment, based on a pitch by Bree Mills. We created a small task force with the goal to measure if user retention would be improved by offering our multiple of products in one central place. For example, if members enjoyed Girlsway.com, wouldn’t they be even happier to have access to All Girl Massage or Lez Cuties?
This also allowed us to have a bigger platform to play with new series ideas and content testing on a large scale. That’s how we made Girls Under Arrest and Girlcore, the two first Adult Time original series. This 'constant testing' mindset has been a big part of the platform since the beginning and has helped us grow so fast. Recently for example, we started to launch one-off episodes called 'Pilots', something we used to do on Fantasy Massage years ago. This, for us, is a quick way to validate hypotheses we have about content ideas."
What is important as far as selecting content for the site goes? There are so many different channels on it and so many different points of view represented.
"We are not trying to please every member with each episode, that would be impossible. We try and cover all sexual preferences in order to have a mix of content that will make our members want to come back, no matter what they are into. We try to build an interesting offering that includes studio releases, new and returning series, pilots and partner channels. Our content programming is something that is ever evolving and that we constantly tinker with. We do our best to understand what our customers want (by viewership data analysis and recurring surveys) and try and provide it to them."
How would you describe how the site has grown since its creation?
"While we initially thought it would be good to have one single platform for all our original content to improve retention, the attention we have been getting in the industry, press, and from fans has been incredible. We’re all very proud of what we were able to accomplish with Adult Time over such a short period of time."
What goals are out there for Adult Time right now? How is it going to grow?
"Our goal has always been to be the one membership porn fans can’t live without. In order to become a one stop shop for everyone, we need to grow our offering in some niche categories and increase the amount of content we have in our library for specific sexual preferences. There are a lot of things we are currently not doing but plan to, including VR and interactive content."
What does Adult Time love most about Fleshbot?
"I think you guys do a fantastic job at giving a voice to performers and offering articles and content that is tailored to porn fans. You’re one of the only outlets that constantly offers interviews with creators and performers, which I personally always find interesting to read."
What is coming up for Adult Time? What should our readers be on the lookout for?
"This year we have brought back Transfixed as an ongoing line, with two premium trans releases per month. The project has Bree Mills, AT’s Creative Chief Officer, as the showrunner and a lot of efforts are being made to offer trans content unlike anything else on the market.
We also have a very big launch planned in January for a new studio called Modern-Day Sins, a project we believe will please our existing members and attract new users to our platform. The studio is made of seven ongoing series, all centered around popular porn tropes and sex acts. There are some big names in there, both in front of the camera and behind it, and we just started releasing some previews for the brand.
We are also actively working with our partner AgentRedGirl on new episodes for our animated futanari series F.U.T.A. Sentai Squad, which has been one of our biggest blockbusters in 2021."
Is there anything you would like to say to the fans here at Fleshbot?
"I think we are currently very fortunate to have such a healthy, diversified adult entertainment community. There are some killer studios out there offering fantastic porn. There’s also a lot of very talented creators self-publishing videos that are redefining expectations regarding amateur and pro-am content. I would encourage sex enthusiasts and fans of Fleshbot to keep supporting the industry they like, which is a good way to keep porn content thriving."
All of the images and video here appear courtesy of Adult Time.